Heuristic Ideation Technique

Heuristic Ideation Technique (HIT) is similar to Morphological Analysis, in that they both follow the general principle of generating new ideas through combination of old, existing ideas. They both work by listing the different attributes that can be entered as variables in a matrix table, however HIT is different from morphological analysis in that it is limited to a two-element combination.

Given that one is developing a product, a matrix with the type of product and an interesting function can be constructed. For example, the different types of toys; a race car, a doll, a train, and the functions; racing, simulation, construction. Overly common ideas can be eliminated from the crossover, such as a racing car toy or a construction train toy, however new ideas such as doll racing or train simulation might spark new concepts.