SWOT Analysis

The SWOT Analysis is an evaluation technique that works by using 4 guiding principles to question and analyse the idea or concept with regards to prototyping and feedback. The principles are: Strength and Weaknesses are internal pros and cons, while Opportunities and Threats are from external parties.
 * Strengths, what are the advantages of the product or idea and what can it do well consistently?
 * Weaknesses, what are the disadvantages and what did badly, or what improvements and things to avoid should be taken into consideration?
 * Opportunities, what are unexpected trends or new opportunities? Examples can come from new technology, changes in the market or field, changes in social patterns and lifestyle, or some local event that the product can capitalise on
 * Threats, what obstacles are in the way, or how have the competitors or how would potential changes threaten the product, or even debt or cash problems